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- Architecture
- UX Design
- Art Direction
- Visual Design
- Prototype
- Content
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Spanish Zumex needed help to shape their digital experience in the Brazil market, making an attractive and informative website for heavy machinery sales. With the use of cutting edge technology, Zumex products are the best that can be offered to the clients, and we make it very clear on the experience.
Our challenge was to find a way to sell orange juice heavy machinery for B2B clients in an interactive and instructive way.
Our challenge was to find a way to sell orange
juice heavy machinery for B2B clients in an
interactive and instructive way.
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We agreed with the client in producing amazing 3d assets in video and imagery to represent most of their product most efficiently. The website content is based on all the printed material the client has about the company and each machine. The challenge was to adapt the visual language created for a static pdf into a digital storytelling experience.
The main challenge here was how to make a dull subject like bottle caps into excting content. We chose to bring interactivity and small animation, and focus on what is essential, showcase the product while informing the user.
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We identified that mobile is always the first touchpoint for some users, where business owners that don't have free time to spend need to take quick decisions, chose between products, download the pdfs and analyzes everything with a quick way to share with his team, and that was our focus.
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After research we new how far we need to go on mobile, creating an impactful experience from the beggining, and quick ways to share the content to a desktop view.
