To introduce a new category of car, we created an immersive experience where users could take the opportunity to drive this machine inside two of the best circuits in the world. Developed in partnership with Google Brazil with real time 3D technology (WebGL), maintained the concept of the campaign, starred by Gerard Butler: “You can’t test a machine like this with a quick spin around the block.”

postersposters
monacomonaco
seatseat
atlanticatlantic
pcpc
next_almostnext_almost